Facebook Page vs. Google Business — Where Should You Focus in 2025?

As a small business owner in Iligan, one of the biggest questions you’ll face is: where should you invest your time and marketing efforts — Facebook, or Google?

In 2025, online competition is tougher than ever. Consumers expect to find you fast, with accurate, updated information. That’s why choosing the right platform (or a combination) is crucial for growing your business.

The Power of a Facebook Page

✅ Community Building
Facebook is great for building a loyal audience. You can share updates, run promotions, and connect with your customers on a more personal level.

✅ Messaging & Customer Service
Facebook Messenger makes it easy for potential customers to ask questions, book appointments, or request quotes instantly.

✅ Content & Ads
You can publish photos, videos, and reels to showcase your products or services, then amplify them with Facebook Ads to reach more people in Iligan and nearby areas.

The Strength of Google Business Profile

✅ Local Search Visibility
When someone types “best dentist in Iligan” or “car repair near me,” Google Business listings appear at the very top of search results. This is powerful real estate for driving foot traffic and phone calls.

✅ Trust & Reviews
Customers trust Google reviews when deciding where to go. Actively managing your reviews can build social proof and make you stand out from competitors.

✅ Map Integration
Your Google Business Profile is tightly linked to Google Maps, making it easier for customers to navigate directly to your store or office.

So… Where Should You Focus?

Here’s the truth: you don’t have to choose just one.

✅ Use Facebook to engage, build a following, and nurture relationships with your community.
✅ Use Google Business Profile to rank higher in search, get discovered by new customers, and build trust.

When you integrate both, you create a stronger, more balanced online presence that works 24/7 to grow your business.

Final Thoughts

If you feel overwhelmed managing these platforms, you’re not alone. Many Iligan business owners struggle with keeping their profiles updated and engaging. That’s where a digital partner like LokalReach can help — making sure your Facebook and Google presence is optimized so you can focus on what you do best: running your business.

Want to get started? Contact us today and let’s build your digital growth plan together!