What Most Business Owners Miss About Facebook and Google Presence

In 2025, having a Facebook Page or a Google Business Profile is no longer optional — it’s the bare minimum. But here’s the truth: just being “present” isn’t enough. Most business owners in Iligan (and across the Philippines) are missing out on real growth opportunities because of how they treat their online presence. Let’s break it down.

Facebook is a Community Tool — Not a Website

Your Facebook Page is great for announcements, promotions, and connecting with followers. But it’s not built for serious visibility on Google — especially for new customers searching for your service.

Facebook posts don’t rank well on Google. That means if someone types “Best Dentist in Iligan” — your Facebook page might not even show up.

Google Business Profile is Powerful — But Needs Support

Your Google listing is one of the first things customers see when they search locally. But without a professional website linked to it, many customers skip and move on.

A complete profile (with a real website) builds trust and tells Google: “This business is active and reliable.”

What You’re Missing Without a Website

If you rely only on Facebook and Google:

• You miss SEO traffic — people searching on Google for your service
• You look less credible — most customers trust businesses with websites
• You have no control — Facebook can change algorithms anytime

A website acts as your home base — you own it, control it, and can design it to guide visitors to take action (call, book, buy, inquire).

Final Thought:

Facebook and Google are important, but they work best when connected to a real, well-designed website. That’s the missing piece for most local businesses — and that’s where LokalReach can help.

Want to upgrade your online presence the right way?
Let’s build something great together.